Radford Athletics and Radford Athletics Advancement team unveiled a new club name, logo and website on Friday morning.
The Highlander Club, formally referred to as the Radford Athletic Club, has a fresh look that coincides with the new Radford Athletics logo. The logo shows a brand identity for The Highlander Club and along with the new website, it displays a specific persona for loyal and passionate donors.
In partnership with SIDEARM Sports, the new website offers a clean layout in effort to enhance the user’s experience. This one-stop shop features membership information, knowledge on ways to give, a donor guide and much more.
“We are excited to partner with SIDEARM sports on our new website,” Associate Athletics Director for Advancement, Andrew Hartley, said. “This will enhance how we communicate with our donor base and streamline the process for making a donation. In addition, new features will allow us to profile our student-athletes and their Highlander experience.”
The Highlander Club is dedicated to raising financial resources for Radford University Athletics to ensure that our coaches and student-athletes have the necessary financial means to compete for championships and to provide student-athletes the best collegiate experience on and off the playing field.
Both TheHighlanderClub.com and RadfordAthletics.com have partnered with SIDEARM Sports, offering the Radford community continuity in the look and brand of Radford Athletics.
— Courtesy of RU Athletics
