Triumph NIL Wednesday announced Name, Image, Likeness (NIL) contracts for clients Darius Maddox, Justyn Mutts, and Sean Pedulla.
The three Virginia Tech men’s basketball standouts all signed partnership agreements with CMG Leasing and will leverage their NIL rights to promote specific CMG properties through a variety of personal appearances, content development programs, social media posts, and live events.
“We are pleased with the success of this partnership thus far,” said Robyn Jones, Triumph partner and COO. “The opportunities we have been able to provide our student-athletes, in partnership with CMG, have been engaging and well received.”
A junior guard from Bowie, Md., Maddox played in all 36 games for the Hokies last year, averaging 6.4 points per game. After hitting a game-winning three-point shot against Clemson in the opening round of the 2022 ACC Tournament, he scored 20 points in an upset win over North Carolina en route to Tech’s first-ever ACC Tournament championship. For his efforts, Maddox was named to the All-Tournament Team.
A sophomore guard from Edmund, Ok., Pedulla has emerged as a top outside threat for the Hokies this season. In 36 games as a freshman last season, he shot 44.7% from behind the three-point line. He, too, played at his best in big games last spring, scoring 13 points in the Hokies’ upset of second-seeded Notre Dame in the ACC Tournament quarterfinals and 19 points in the Hokies’ NCAA Tournament game against Texas.
“Triumph is founded by a great team of former players and staff, who truly understand the lives of competitive athletes and how to maximize our NIL opportunities,” said Pedulla. “I look forward to working with them.”
A graduate student in 2022-23, Mutts has become a fan favorite across Hokie nation. His all-around quality play is matched only by his school pride and commitment to education. The Millville, NJ, native started all 36 games for the Hokies last season, averaging 10.1 points and 7.3 rebounds per game while totaling a team-best 123 assists on the year.
Among the many accolades following the Hokies’ ACC Tournament title, Mutts was honored with the 2022 Skip Prosser Award as the ACC Men’s Basketball Scholar Athlete of the Year. Mutts previously signed an agreement with Mike Jones Ford Lincoln.
“My favorite thing about living with CMG is the cool perks you get as a resident,” said Mutts. “They have great resident socials and free Starbucks Coffee and snacks. Their communities are all conveniently located close to campus and other hot spots in Blacksburg”
Triumph, an NIL sports marketing agency, develops custom partnerships for collegiate student-athletes with members of the business community, supporters and fans. The group specializes in building meaningful business relationships that meet all NCAA compliance and state legal criteria.
Triumph boasts a deep and talented roster of 61 student-athletes. Potential partners wishing to connect with Triumph athletes, or other student-athletes, can connect with the team at Triumph via firstname.lastname@example.org.